LEGO Launches New Toys Representing Children With Hidden Disabilities

Hidden disabilities encompass both physical and mental conditions, including autism, mental health disorders, diabetes, chronic pain and dementia, just to name a few.

This week, the world’s first toys featuring the Sunflower Lanyard were announced, by The LEGO Group in partnership with the Hidden Disabilities Sunflower Lanyard Scheme which has been involved in the development of the new toys. The Sunflower Lanyard is a discreet symbol that indicates the wearer has a hidden disability and may require additional support.

The LEGO ranges which will each feature a character wearing the sunflower lanyard is Duplo, for pre-school kids, LEGO Friends, for 6-12 year olds and LEGO Icons- a range for adults.

Speaking about these figures, Paul White, CEO at Hidden Disabilities Sunflower says: “Across the globe, 1 in every 6 person lives with some form of disability and 80% of them have a disability that is non-visible.

“HD Sunflower is excited to partner with the LEGO Group on raising awareness and acceptance across their fan and colleague base and can’t wait to see the impact that this will create.”

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